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One of the best ways to get loyal customers online is to cultivate word-of-mouth. You dont have to bribe someone with a merchant loan to get the good word out online. Just develop a few good online strategies to reap a whirlwind of good karma that can lead to more brand recognition and higher sales.

Your Own Affiliate Program

If you dont mind sharing the profits from your sales you can develop an army of publishers who will seek out ways to get the word out about you for a piece of the pie. They can save you the trouble of publishing your offers yourself and can increase your odds of making a sale. You can work with a third-party affiliate bank.

Online Advertising

Along the same lines, you can seek out advertising programs like Google Adwords that offer a pay-per-click model of online advertising. You will use keywords to attract specific demographics to your web page offers. If you want to pay only for sales leads instead of clicks, you can use a cost-per-action affiliate program to get the word out.

Social Networking

Another easy and cheap way to get the word out is through social networking. Both Twitter and Facebook offer wonderful opportunities to gain greater exposure for your company and your brands. When people retweet your tweets on Twitter it can open your message to a wider audience in an instant. For Facebook, people have the opportunity to comment on your status updates, which friends on their friends list will also see. If someone likes what you say it can also appear on their newsfeed and is an immediate positive word-of-mouth that can get people interested in your company and its offerings. When people go to make a purchase they will remember what their friends liked and can lead you to a new customer.

Just what is conversion and how can it help your bottom line? Wikipedia defines conversion as the transformation of one thing into another.

Website conversion can be defined in the same way. The transformation of a website visitor to a customer, or simply put – a shopper into a buyer.

Is your website converting your visitors to customers?

You may be thinking, I dont sell anything on my website, so I dont pay attention to conversion. In my opinion, you should. Whether you are selling something, or just using your website as an online brochure for your business, conversion matters.

In todays society, most people are out searching on the Internet first before going into a store or business. They want to see whats out there. They shop online. While some people arent yet comfortable making an online purchase, they may still come to your site first to see what you have to offer before coming into your physical location or making that first call.

How can you measure conversion rates? One important method is to install analytics on your website. You need to track the visitors coming to your site to see where they came from and where they are going.

If you have an ecommerce website, when setting up your analytics to measure conversion, youll want to create a sales funnel (more on that in a future post) with a final goal page that will validate that you have made your sale.

You can set up your sales funnel to have your thank you page, (the one that comes up after a sale has been completed) as your final goal. That way you can track how many of your visitors reached the final goal page (the verification) of a purchase.

To figure out your conversion rate, youll take the number of sales and divide it by the number of visitors. For instance, if you have 4 sales and 75 visits, you know that your conversion rate is .05%. 4/75 = the percentage of your visitors who converted to sales. Obviously, you’re going to want to have a higher percentage than my example

Once you know your conversion rate, you can gauge whether or not you are doing better converting your visitors to buyers with your new pricing, new landing page, etc.

You can also measure conversion rates for your online brochure site. If your ultimate goal is to have the potential client contact you once they have had a chance to review your services, you can create your funnel using your Contact page as the final goal. Another option would be to get them to sign up for your newsletter and leave their email address. Many business owners have their websites as a means to create leads. By capturing their visitors email addresses, they then have targeted leads that are interested in the product or service they have to offer.

Once you begin tracking your conversion rates, you can then begin A/B testing to increase your conversion. Only when you have a benchmark to begin with, can you measure whether your site changes or improvements are helping or hurting your bottom line.

I recommend every website owner keep track of visitors and conversion rates via analytics. The best part is, its easy to do!

Joanne

It is very important that employees working in factories or other industrial settings be given the very best safety equipment. Not only must you provide protective clothing but you also must, by law, have safety equipment on hand such as government approved fire extinguishers.

In an industrial setting which involves the presence of extreme heat and/or fire, it is essential that you make sure you are prepared for those critical first minutes of a fire. Ansul fire extinguishers are preferred by safety departments in high risk fire industries. Ansul extinguishers are offered as portable units, wheeled varieties and as standard wall-mounted units. These extinguishers are manufactured by Tyco Fire Suppression & Building Products and can be purchased online from a large number of authorized retailers. The Ansul I-101 industrial fire suppression systems have been per-engineered for industrial hazards such as dip tanks, flammable liquid storage rooms and spray paint booths.

Ansell hyflex gloves are general purpose gloves which are designed to offer the wearer the perfect balance between comfort, protection and dexterity. Hyflex has been a name associated with ultimate industrial hand protection since 1999. Protecting hands from cuts and abrasions is necessary when working in an industrial setting so necessary precautions must be taken.

Ok, so there is no actual showering that goes on at a bridal shower. That doesnt mean your bridal shower invitations cant use a little word play. Thats the beauty of party invitations, youre in charge of the message they convey.

Dont let a stiff wedding planner or a friend with no imagination influence your announcements. If you happen to be a fun, young bride-to-be that enjoys the quirkiness in life, then by all means your bridal shower invitations should reflect that. This is a moment to enjoy the company of close friends and family while reminiscing of past triumphs and blunders that induce uncontrollable fits of laughter. Party invitations are a request to come join the fun. This is one of the last events with loved ones where you will truthfully be able to check the single box. Dont you want the bridal shower invitations you deliver to summarize what your single life has been all about? Its the conclusion of one chapter of your life and the beginning of another.

Have a blast, recall past memories and create new ones. Just be sure to send out those party invitations in time for your friends to clear their schedule for an unforgettable event.

To order your party invitations, contact:

InvitationBox.com
225 James Jackson Avenue
Cary, North Carolina 27513
866.862.7382

Article sponsorisé.

Vous connaissez forcément le moteur de recherche Bing de Microsoft… Petit à petit, Bing grignote des parts de marché aux moteurs de recherche concurrents. Actuellement, Bing représente un potentiel de 27,8 millions d’internautes ! Voilà une belle opportunité pour les entreprises qui cherchent de nouveaux leads, de nouveaux client !

En effet, conjointement à son moteur de recherche, Microsoft propose sa plateforme " Microsoft adCenter" de commercialisation publicitaire de mots clés dans Bing. Concrètement, quand un utilisateur du moteur de recherche tape un ou plusieurs mots clés, les premiers résultats affichés sont des liens sponsorisés achetés par des annonceurs sur la plateforme Microsoft adCenter. L’avantage est un ciblage très précis pour les PME/PMI qui cherchent de nouveaux clients puisqu’il est possible de définir avec précision les mots clés recherchés par les internautes qui visualiseront les annonces ainsi achetées !

La grande nouvelle c’est que Microsoft vous propose un grand tirage au sort sur adcenter-2011.brainsonic.com pour gagner jusqu ‘à 1 an de visibilité sur son moteur de recherche Bing

Ce tirage au sort verra 3 heureux gagnants dotés d’un budget mensuel d’annonces sponsorisés de 200 euros :

• Pendant 12 mois pour le premier gagnant
• Pendant 6 mois pour le second
• Pendant 3 mois pour le troisième

Voilà donc une très belle opportunité de faire votre publicité sur Internet en apparaissant en première page des résultats de recherche à chaque fois que vos mots clés seront tapés par un internaute !

Pour participer à ce grand tirage au sort, il vous suffit de remplir le formulaire prévu à cet effet ! Ne tardez pas…